1. As the Chief Strategy Officer of Nike, you have been asked by the CEO to present to him and the Board of Directors to speak to how you have positioned the brand and products to consumer. Outline the focus of the strategy (https://www.mageplaza.com/blog/nike-marketing-strategy.html and address the targeting approach to consumer decision-making process low or high. Why will your strategy be successful (2 reasons)? What are the risks (identify 2 risks) that you deem to be a challenge and how will you mitigate these challenges (2 mitigation strategies)?