Question
As the director of marketing the CEO asked you what impact a 10 % price decrease would have on Revenues.Given that the gross contribution margin
As the director of marketing the CEO asked you what impact a 10 % price decrease would have on Revenues.Given that the gross contribution margin is 50% and the variable contribution margin is 10%. What percentage increase in sales would your need to achieve in order to ensure Revenues did not decrease?
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Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
