Question
As the director of marketing the CEO asked you what impact a 10 % price decrease would have on Revenues. Given that the gross contribution
As the director of marketing the CEO asked you what impact a 10 % price decrease would have on Revenues. Given that the gross contribution margin is 50% and the variable contribution margin is 10%. What percentage increase in sales would your need to achieve in order to ensure Revenues did not decrease?
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
