As the economy recovers from the pandemic and cruise ships begin to cross the oceans again, please take a look at the websites of Regent Seven Seas Cruises and Royal Caribbean (www.rssc.com and www.royalcaribbean.com); also, google both company names for additional information from the travel and business press. Contrast their corporate websites in terms of font, color tones, message and image they try to convey; list their lowest and highest price ranges; indicate their level of service/menus/amenities/ ambiance/types of destinations; and describe the target consumers each seeks to attract (likely social class, income, education level, occupation, psychographics).

(www.rssc.com and www.royalcaribbean.com)