Question
As the investors are planning to position this restaurant as upscale and appeal to highincome consumers, they believe that at least 35% of the customers
As the investors are planning to position this restaurant as upscale and appeal to highincome consumers, they believe that at least 35% of the customers will be from those households with an income level of $150K and higher. Use the related sample statistic from the survey data to test this hypothesis. Interpret your findings and provide according marketing implications.
**REQUIREMENTS** 1) Present your null and alternative hypotheses (H0 vs. H1). 2) Use the appropriate SPSS commands to obtain the needed information (refer to the variable "income"). 3) Copy and paste the related SPSS outputs that you use to answer this question. 4) Use the appropriate formulas to calculate the inference statistics including the population estimates with the 95% CI. 5) You must use the word equation functions and provide all the detailed calculation processes. 6) State your findings by quoting the necessary statistical evidence to support your conclusions in terms of the hypotheses' statements. 7) Provide the marketing application based on your findings and conclusions.
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