Question
as the manager manager of a company, how would you use the PEST (analysis tool as a means to create a company-wide planning culture? explain
as the manager manager of a company, how would you use the PEST (analysis tool as a means to create a company-wide planning culture? explain how it will help with the company's sustained competitiveness?
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Essentials of Marketing
Authors: William D. Perreault, Joseph P. Cannon
13th edition
78028884, 978-0078028885
