As the marketing director of a large company, you will launch a new product nationwide in the future. But for now, you will market the product in two cities: Phoenix and Sacramento. You plan to offer product in several supermarkets in these cities and advertise the product on television. What method of research are you using? OA market study OA roll-out OA test market OA focus group In which circumstance should marketing research be used? When you have a defined target market to use in your research. O When you are losing money. O When you have enough money to conduct the research. O When a marketing decision needs to be made. Reading reviews about your product online is a type of. research. test market social listening O focused reading O observation The most expensive and involved method of collecting primary data is: O a survey O observation O a test market O a focus group