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As the marketing manager for Refresh Bliss Beverages, a well - established player in the beverage industry, celebrated for its refreshing drink offerings, you oversee

As the marketing manager for Refresh Bliss Beverages, a well-established player in the beverage industry, celebrated for its refreshing drink offerings, you oversee the marketing of two signature lines: Zest Quencher and Pure Splash.
To present to the CEO, you have to prepare a quarterly budget for 2024 in a CVP income statement format, and your assumptions are as follows:
1) Quarterly forecasted market size in units for your products:
Forecasted Market Size - Units: Q1 Q2 Q3 Q4
Zest Quencher 9,000,0009,250,0009,500,0009,750,000
Pure Splash 6,500,0006,600,0006,750,0006,800,000
2) Quarterly forecasted market share for your products:
Forecasted Market Share: Q1 Q2 Q3 Q4
Zest Quencher 5.90%6.10%5.20%5.40%
Pure Splash 12.00%15.20%12.50%12.60%
3) Price per unit:
Price per Unit (same for all quarters): $
Zest Quencher $ 15.00
Pure Splash $ 9.00
4) Forecasted variable costs:
Variable Costs (same for all quarters): %
COGS 45% of Total Sales $
Sales Commissions Zest Quencher 4% of Sales $
Sales Commissions Pure Splash 3% of Sales $
Delivery Expense 8% of Total Sales $
Advertising Expense 15% of Total Sales $
5) Forecasted fixed Costs:
Fixed Costs (same for all quarters): $
Salaries $ 875,000.00
Office Rent $ 65,000.00
Insurance Expense $ 83,000.00
Fixed Utilities $ 51,000.00
Advertising Expense $ 555,000.00

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