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As the marketing manager for Refresh Bliss Beverages, a well - established player in the beverage industry, celebrated for its refreshing drink offerings, you oversee
As the marketing manager for Refresh Bliss Beverages, a wellestablished player in the beverage industry, celebrated for its refreshing drink offerings, you oversee the marketing of two signature lines: Zest Quencher and Pure Splash.
To present to the CEO, you have to prepare a quarterly budget for in a CVP income statement format, and your assumptions are as follows:
Quarterly forecasted market size in units for your products:
Forecasted Market Size Units: Q Q Q Q
Zest Quencher
Pure Splash
Quarterly forecasted market share for your products:
Forecasted Market Share: Q Q Q Q
Zest Quencher
Pure Splash
Price per unit:
Price per Unit same for all quarters: $
Zest Quencher $
Pure Splash $
Forecasted variable costs:
Variable Costs same for all quarters:
COGS of Total Sales $
Sales Commissions Zest Quencher of Sales $
Sales Commissions Pure Splash of Sales $
Delivery Expense of Total Sales $
Advertising Expense of Total Sales $
Forecasted fixed Costs:
Fixed Costs same for all quarters: $
Salaries $
Office Rent $
Insurance Expense $
Fixed Utilities $
Advertising Expense $
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