Question
As the Marketing Manager for XYZ car company, you have a new small SUV that you need to start marketing for. One of your colleagues
As the Marketing Manager for XYZ car company, you have a new small SUV that you need to start marketing for. One of your colleagues suggests marketing to commuters because the city gas mileage per gallon overall is 22. Search for city mpg on 15 small SUVs and calculate the mean, median, mode, variance, and standard deviation for each data set. Is one measure of center more appropriate than the other for these data? Do the measures of center appear similar? What does this say about the symmetry of the distribution? How does the SUV that you are attempting to market compare? Should you market this SUV based on the findings to be a wise choice for commuters? List each SUV and its corresponding city mpg in your post.
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Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
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