As the marketing manager of a company, you are entrusted to prepare marketing plan to develop a new organic herbal tea brand that has health benefits.

a. Identify one marketing objective /goal for the above-mentioned product?

b. Which market segmentation would be most suitable to target your marketing strategies and explain reasons for selecting this market segmentation?

c. How would you apply marketing mix to satisfy the wants and needs of this target market? Discuss briefly.

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