As the marketing project manager, you are ready to present your marketing project plan and marketing campaign to your supervisor.

Use your work from the assignments, discussions, and activities in Weeks 2 through 4 to make a 10- to 15-slide voice-over presentation using either Microsoft PowerPoint or websites like Google Slides, Adobe Slate, or Prezi.

Part 1

The presentation should showcase your proposed marketing project plan and the integrated advertising campaign, and it should:

• Summarize the need for your new hospital program in your community.
• Identify key data points you collected that support the need for the new program.
• Identify the chosen marketing strategy for your new program.
• Define your targeted audience based on your market segmentation in previous assignments.
• Include the specific message(s) you will use in your integrated advertising campaign.
• Identify the tasks and their order of importance needed to implement your marketing project plan.
• Explain when and how you will evaluate your marketing project plan.
• Identify a projected timeline of evaluation.
• Identify tools you will use to evaluate your plan.
• Identify resources and data that will be used to determine success in your marketing project plan and new program.
• Based on anticipated changes in the future, discuss how health care marketing strategies can change.
• Consider external influences that may guide strategy changes.