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As the new Revenue Manager with Lily Hotels, your task is to assist the below hotel in creating an action plan to improve performance. Analyze

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As the new Revenue Manager with Lily Hotels, your task is to assist the below hotel in creating an action plan to improve performance. Analyze and summarize your hotel's performance for the STR report. Your hotel has 323 rooms. Please a professional business report of your hotel's performance for the year 2019. Note: this is not an academic paper - but a communication to your manager. Read this if you are unsure: https://www.skillsyouneed.com/write/report-writing.html STR REPORT - The Lily Hotel For: 2019 (the entire year). Please note - this is before COVID! Occupancy % ADR RevPAR My Comp Comp Property Set Index My Property Comp Set Index My Property Set Index 78.2 65.3 119.8 $109.25 $141.82 77.0 585.43 $92.61 92.3 Competitors: Hotel Name City ID Phone # Rooms LIly Hotel London, Ont 12345-1234 (555) 121-1212 323 Tru London, Ont 12345-2222 (555) 121-2222 189 The Westin London, Ont 12345-3333 (555) 121-3333 320 Falmongt London, Ont 12345-4444 (555) 121-4444 389 Malot London, Ont 12345-5559 (555) 121-5555 250 Pomeroy London, Ont 12345-6656 (555) 121-6565 276 Part 1 (25 marks): Based upon STR report for 2019 above. Discuss how the hotel is performing by: a) Analyzing your hotel's performance STR performance based upon the report. b) Analyzing your hotel's performance compared to the competitors c) As you were not the Revenue Manager, what other questions/information would you want to know? Discuss any information that you would like to see? Some Advice: Do not re-write the numbers or provide definitions - your Regional can read the numbers/knows their definitions. Your job is to provide a summary. It is your job to "interpret" these numbers

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