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As the regional manager for Zurich's risk engineering services division, Erica travels a lot for work.Whenever Erica needs to book a hotel room in an

As the regional manager for Zurich's risk engineering services division, Erica travels a lot for work.Whenever Erica needs to book a hotel room in an unfamiliar city, she always stays at a Hilton, because she's familiar with the brand.This is an example of ____________.

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