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As the regional manager for Zurich's risk engineering services division, Erica travels a lot for work. Whenever Erica needs to book a hotel room
As the regional manager for Zurich's risk engineering services division, Erica travels a lot for work. Whenever Erica needs to book a hotel room in an unfamiliar city, she always stays at a Hilton, because she's familiar with the brand. This is an example of O the hindsight bias O procedure a heuristic O the randomness bias
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Quantitative Methods For Business
Authors: Donald Waters
5th Edition
273739476, 978-0273739470
