As the sales manager for your company, assume you estimate costs pertaining to a proposed job at $17,076. Your normal pricing policy is to apply a markup of 18% from total costs; however, you learn that three other agencies are likely to bid for the same job and that their quotes will range from $16,500 to $22,000. What price should you quote? Show all calculations and justify your decision on the quote price. What factors other than cost must you consider?