As the Senior Business Analyst at M1 Consulting Inc., you have been asked to provide the senior management team with an analysis of a specific small business the firm may be looking to invest in, or purchase.

• What type of business are they profit/non, public/private, industry, ownership type, etc.? How long have they been in business?

• • What is the companys core business? Product, service, or both?
  • What other secondary businesses are they involved in?
  • Who are the main customers? What key utility (usefulness) do the companys products provide to its customers?
  • Where do they do business and/or where are their customers?