As the vigilant monitors of the Zappos.com website, we are obsessed with who is coming to our website and what they do during their visit. This project requires you to look at data similar to that which the Web Analytics team at Zappos would use to assess the overall performance of the business. You are part of the Web Analytics team at this company and are tasked to understand the demographics visiting the site, the customers' activities on the site, and how well the company is performing. Based on your analysis of the data, what recommendations do you have for Zappos