As usual, Coca-Cola let others make the risky investments and weighed its options before committing to a new purchasing policy. Company president Robert Woodruff was at first hesitant to buy caffeine produced from theobromine because he believed the public would consider the ingredient unnatural and attack the company for adulterating its beverages with a synthetic chemical. As chronicled in chapter 2, the company had just waged a major battle against the Bureau of Chemistry over the purity of its product in which its chief defense hung on a claim that caffeine was a “natural” constituent of its product. In all their briefs, Coke attorneys had said that the caffeine the company used was no different than that found in coffee or tea. Woodruff feared Coke’s exposure to renewed attacks from pure food and drug zealots if it now switched to a new form of caffeine, one created in a laboratory.

Monsanto founder John F. Queeny sought to reassure Woodruff that using caffeine made from theobromine would in no way jeopardize Coke’s reputation. Citing reports from a series of distinguished scientists, Queeny explained that “the complete synthesis from chemicals is what every chemist would have primarily in mind if he hears the term synthetic caffeine.” He concluded that if Woodruff chose to use caffeine made from theobromine in his product, he could “properly make the positive statement that the ingredients used in Coca Cola are obtained from naturally occurring products, instead of the negative announcement that no synthetic products are used in Coca Cola.” He ended the letter as a friend would.

References

Elmore, B.J. 2015. Citizen Coke: The Making of Coca-Cola Capitalism. W. W. Norton & Company.

1. Summarize. Write the key points for the main topic (both paragraphs)

2. Short quote

3. Long quote

4. Paraphrase: Rewrite the first paragraph, use your own words.

MAKE SURE YOU USE AUTHOR TAGS (APA CITATION STYLE) ENGL 100 - RUBRICS FOR THE APA IN-CLASS TEST (20%)

WRITER (APA)

Emerging (40-50)

Developing (60-70)

Proficient (80-90)

Exceeding (90-100)

Adding IN-TEXT CITATIONS; re- wording the text; keeping the original meaning

Struggles to add the APA in-text citations; still uses many of the author’s words; does not fully grasp the text’s meaning.

Is able to add in-text citations; tries not to use the author’s words; understands the text’s meaning, but only in a limited way.

Is able to effectively add in-text citations; rewords sentences successfully and delivers the exact meaning of the original text.

Is able to effectively add in-text-citations, creating a text that has its own flow, respects the original text, and at the same time is elegant.

EDITOR

Emerging (40-50)

Developing (60-70)

Proficient (80-90)

Exceeding (90-100)

APA, grammar, critical thinking

Struggles to understand how to add the in-text- citations; does not make corrections; does not see grammatical errors; does not comment on critical thinking.

Is able to fix the APA in- text-citations if needed; leaves a few comments about the grammar; and the writer’s ability to deliver the original text’s message, but only in a limited way.

Is able to fix the APA in-text-citations if needed; leaves comments about grammar; can write a paragraph about the writer’s ability to deliver the original text’s message.

Is able to fix the APA in- text-citations if needed; writes full paragraphs about grammar issues and the writer’s ability to deliver the original text’s message, and provides insightful comments about the writer’s work.

Editor’s Test:

1. Using the review/comment function on Word, correct your partner’s writing for APA and grammar mistakes.

2. Highlight copied words in yellow from the text in the paraphrase and summary to identify plagiarism

3. Write a paragraph on grammar and APA conventions.

4. Write a paragraph on critical thinking for the paraphrase and summary and point out any plagiarism issues.