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As VP of sales and marketing, Debra is very interested in the likely impact of corporate social responsibility ( CR ) on Theo Chocolates. She
As VP of sales and marketing, Debra is very interested in the likely impact of corporate social responsibility CR on Theo Chocolates. She asks you for your opinion. What do you tell her? Check all that apply. Studies have shown that companies with strong reputations for good citizenship tend to gain a greater market share for their products. Businesses are partners in society, along with the government and the general population. Corporate social responsibility is generally good for sales because public opinion has begun to value sustainable and fair trade practices, but companies known for high CSR tend to attract a lower caliber of employee. Many large businesses have surplus revenues that can be effectively spent to help solve socit problems.
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