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As we move into the second half of our MARK 1 1 3 0 term we are going to discuss the Marketing 4 Ps: Product,

As we move into the second half of our MARK1130 term we are going to discuss the Marketing 4Ps: Product, Place, Price & Promotion. One consistent element throughout these marketing concepts is how marketers conduct themselves ethically when marketing their product. [NOTE: Reminder that products can be a good, service, or an idea.]It used to be that marketers would make wild, and often unsubstantiated claims, that would cause customers to doubt their claims. Imagine that picture of a McDonald's Big Mac in an advertisement versus what you get when you purchase one. But it seems the Internet has heightened the amount of misinformation available to consumers and regulations cannot keep us. Timothy Caulfield has a wonderful YouTube video: Daily Misinformation is Causing Real Harm which discusses recent trends in misinformation which are requiring consumers to be more diligent in what information we use to make our decisions.For this Discussion Topic, discuss a time when you received misinformation from a marketer which encouraged an ill-informed product (good, service or idea) acquisition that you later came to realize was unfounded. What was the primary reason you were convinced the information was legitimate and how have you learned from the experience? When reviewing other student's responses please consider certain areas to respond including potential one of the following:Did you experience a similar misinformation event from a different source? What was significant about the source that made it believable?What could you recommend consumers do to avoid such misinformation in the future?

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