As we review marketing strategies, check out this collaboration between celeb- Justin Bieber and coffee giant Tim Hortons. How did Tim Horton's use the collaboration to increase revenue and sales? What did they consider before launching this partnership? Do you think it worked? Who do you think they were targetting? 'What will be the risks associated with this type of endorsement? Find at least 1 or 2 examples from our textbook that supports the many marketing concepts found in this brief case study