As you know, any individual's view of opportunity cost is likely to be different from others'. Prices in the market - whether bonds or stocks - communicate something about what market participants overall see as opportunity cost. Or, in more market specific terms, required returns.

So say you see that Fake Company Zeta closed today at $18.82. You also know that the company just announced its most recent annual dividend of $2.05. Plus, the company has a history of increasing dividends about 2.2% each year. Given this information, what is the market communicating about a required return on this stock?