As you know, the objective of the blogging project is "to create engaging blogs and develop a community around them. Your blogs must reflect your passion and deliver value to your target customers. You must perceive your blog to be a “product” that you are marketing/promoting to buyers (in this case, readers/subscribers) to attract and attain them (that is, getting them to read your blog). This would require you to adopt effective marketing/promoting strategies to get the word out as well as produce a high-quality blog that delivers value to the targeted customers."

Based on the blog topic that you have chosen, please clearly state the following:

1. Who cares? (that is, who are the individuals that will be interested in your blog)

2. What do you know about these individuals? (their demographic characteristics, values, lifestyle, and interests)

3. Why do they care? (what value are they attaining that will make them read your blog). In other words, what will they get from your blog that they can't find by doing a quick Google search?

4. Clearly state the value hypothesis and growth hypothesis that you have and how will you validate these hypotheses to ensure that your blog is delivering value to your customers (readers/subscribers) and grows in the number of subscribers (read Lean Startup book for additional information on value hypothesis and growth hypothesis)