Question
As you read in the articles for Chapter 11, several brands are replacing their brand mascots. In 2021, the well-known Aunt Jemima brand transitioned into
As you read in the articles for Chapter 11, several brands are replacing their brand mascots. In 2021, the well-known Aunt Jemima brand transitioned into Pearl Milling Company. Why do you think it took so long for PepsiCo to change the brand's name and image? How are consumers responding? Do you think the new name was well-chosen? Why or why not (be sure to use
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Ethical Issues In Business A Philosophical Approach
Authors: Thomas Donaldson, Patricia H. Werhane, Margaret Cording
7th Edition
0130923877, 978-0130923875
