As you're reviewing the dataset, you notice that there are a disproportionate number of senior citizens. So$,$ you investigate further and find out that this zip code represents a rural community in Colorado with about $800$ residents. In addition, there's a large assisted$-$living facility in the area. Nearly $300$ of the residents in the $81137$ zip code live in the facility.

You recognize that's a sizable number, so you want to find out if age has an effect on a patient's likelihood to attend a follow$-$up dental appointment. You analyze the data, and your analysis reveals that older people tend to miss follow$-$ups more than younger people.

So$,$ you do some research online and discover that people over the age $60$ are $50\%$ more likely to miss dentist appointments. Sometimes this is because they're on a fixed income. Also, many senior citizens lack transportation to get to and from appointments.

With this new knowledge, you write an email to your supervisor expressing your concerns about the dataset. He agrees with your concerns, but he's also impressed with what you've learned and thinks your findings could be very important to the project. He asks you to change the business task. Now, the NDS campaign will be about educating dental offices on the challenges faced by senior citizens and finding ways to help them access quality dental care.

Fill in the blank: the business task involves defining a new question or problem to be solved.

Sharing

Strategizing

Analyzing

Changing