ASAP 335 Managerial Marketing Class Project CREATE A MARKETING PLAN FOR FENTY BEAUTY COMPANY Purpose: is to prepare a marketing plan that evaluates a companys Go-To-Market Strategy for their key product offerings in the marketplace. You will properly assess the companys market performance and make recommendations for areas of improvement, possible diversification alternatives, or new markets to pursue that will increase the organizations overall bottom line results. Your evaluation should include the following areas: Executive Summary One to two page synopsis of the entire marketing plan o Stress key points o Include one to three key points that the make the company unique Environmental Analysis Information about the companys current situation with respect to the marketing environment o Assessment of marketing environment factors o Assessment of target market(s) o Assessment of current marketing objectives and performance SWOT Analysis Assessment of the organizations strengths, weaknesses, opportunities, and threats o Strengths of the company o Weaknesses of the company o Opportunities in the environment and industry o Threats in the environment and industry Marketing Objectives Specification of the companys marketing objectives Marketing Strategies Outline of how the company will achieve its objectives Summary/Recommendations o Whats going well? o Where can they improve? o How can they close the gap? Note. The Marketing Project Written Report will be delivered on the final day of class in APA format 8-10 pages excluding title page and table of contents.