ASAP please

2.2 Individual assignment weighting 70% of the mark (LO1- LO4); 3000 words Task: Using appropriate marketing concepts and models you should answer the following questions: 1. Discuss Starbucks's niche in the coffeehouse marketplace explaining how its marketing strategy ethically delivers increased customer value. (60/100) 2. What new marketing strategies might the company develop to remain fresh and relevant in the current post pandemic environment? (40/100) 3. Sources It is expected that the Reference List will contain between five and ten sources. As a MINIMUM the Reference List should include one refereed academic journal and three academic books. AS2 Individual assignment: A total of 100 marks are distributed as follows: 1/ Discuss Starbucks's niche in the coffeehouse marketplace explaining how its marketing strategy ethically delivers increased customer value. 60/100 marks Students would be expected to conduct the following; Analysis of Starbucks niche market position through an appreciation of the current market place/competitive environment, segmentation, targeting and positioning variables. 20/60 marks Definition of Starbucks target market and positioning. 20/60 marks Analysis of the value delivery system employed by Starbucks through the marketing mix and how this reinforces its positioning strategy. 20/60 marks 2/ What new marketing strategies might the company develop to remain fresh and relevant in the current environment? What methods of market research would you advise the company adopts? 40/100 marks Students would be expected to: Conduct an environmental analysis culminating in a SWOT analysis to determine a new strategic approach which may/may not include a new product or modification of the product line. 20/40 marks They should discuss justified details of the new proposed product/service- The opportunity this is responding to- The target market- The marketing activities best suited to reaching the intended target audience/s and how it will make the product or service relevant to society today. Students should highlight the marketing research that should be conducted to support the strategy. 20/40 marks Total marks awarded: 100 Consideration will be made with regards to academic style and referencing including bibliography