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Zoom, a video communications company, is a houschoid name, but it wasn't always that way. Founded in zo11, Zoom entered the video conference technology market at a time when consumer and business demand was Just starting to ramp up. It wasn't until the COVID-19 pandemic struck nearly a decade later that Zoom experienced an unprecedented surge in demand and became widely recognized as an industry leadet Zoom enjoyed steady growth for years, with a 59.2 bilion valuation at the time of its 2019 initial public offering (IPO). Social distanclng and isolation in 2020 fueled the demand for video communication and dramatically increased new Zoom user registrations. Zoom's user-friendly nature is one of the primary reasons the company emerged from the pandemic as one of the biggest corporate success stories. The platform is now worth close to $100 bilion. The software company attracts many users to its free Basic account and attempts to convert these users into paying customers, a pricing model known as freemlum pricing. Freemium pricing can be expensive for companies because it costs money to acquire new customers and to offer free access, making it especially painful when customers discontinue service after a frec trial. Zoom, however, has experienced recore profits and has signed on big-name cients. Founder and CEO Eric Yuan set out to build a high-quality, easy-to-use video conferencing tool with modern features that would operate on siow internet connections. Yuan created a superior product that caters to the needs and wants of its customers, providing value and benefits. Zoom continues to be the video communications platform of choice for millions of users. Critical Thinking Questions 1. How did the COVID-19 pandemic contribute to Zo-m's success? 2. What value and benefits does Zoom offer? 3. What are the advantages of a freemium pricing model? Disadvantages