ase Study #2 - Nike, Inc. 1. What are Nike's vision, mission, and values? Nike's strategic intent is to be a company that "stands for some-thing meaningful"what does this mean? What are the upsides and downsides of this kind of corporate social responsibility? 2. Analyze the external environment Nike faces by applying a PESTEL analysis. What is your conclusion? 3. Analyze the industry environment Nike competes in by applying a five forces analysis. What is your conclusion?