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Asian societies ( i . e . , Japanese society ) value collective activity. That is , consumers look toward others for guidance in purchase
Asian societies ie Japanese society value collective activity. That is consumers look toward others for guidance in purchase decisions and do not respond favorably to promotional appeals focusing on individualism. Which category of cultural values does this represent?
Multiple Choice
otheroriented
internallyoriented
grouporiented
environmentoriented
selforiented
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