• Ask a question about the marketing initiative from the company your colleague described.
• Provide an additional or alternative perspective to your colleague's summary of the impact of their selected company's marketing effort.
• Offer an insight you gained from your colleague's summary of what positive social change impact a company can have by promoting the ideas of diversity and inclusion through its marketing efforts.

Microsoft is a company that develops technology for business, education, and leisure. They develop physical devices (Surface Laptops, Xbox gaming, etc.) and software (Microsoft Office Suite, OneDrive, etc.). this company is used by individuals from all over the world, different ethnicities, languages, etc.

It recently came to the attention of the company that there were children with disabilities or missing limbs that did not allow them to hold video game receivers easily. (Bump, 2021). Microsoft began working on alternative controllers. These controllers had touchpads instead of buttons and bright lights for the visually impaired. (Bump, 2021). This commercial was title "We All Win" and was featured as one of the Super Bowl commercials.

This commercial aimed to empower young people with disabilities who originally thought that getting excluded from day-to-day activities was just going to be part of life. (Bump, 2021). A commercial similar to this one can also cause people with and without disabilities to trust the company more because they've seen the lengths that a company will go to help unique groups of customers. (Bump, 2021).

References

Bump, P. (2021, June 10). Hubspot. Retrieved from 7 Brands that Got Inclusive Marketing Right: https://blog.hubspot.com/marketing/inclusive-marketing-campaigns