Question
ask B Outline internal and external sources of information relevant to forecasting market trends including: business and strategic objectives marketing and other business performance comparative
ask B
Outline internal and external sources of information relevant to forecasting market trends including:
business and strategic objectives
marketing and other business performance
comparative market information
changes in technology
demographic changes
social and cultural factors
economic trends
government activities and legislative changes
industry trends
supplier data
Task C
How statistical and qualitative analysis techniques are used in a report to explain the following:
Current business performance
Competitor performance
Potential threats and opportunities
Task D
Describe how you can use and apply qualitative and forecasting techniques to identify:
Success of marketing activities
Over and under-performing products and services
Existing and emerging market needs
Task E
Outline the legislative and regulatory context as it applies to marketing.
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