ask B

Outline internal and external sources of information relevant to forecasting market trends including:

business and strategic objectives

marketing and other business performance

comparative market information

changes in technology

demographic changes

social and cultural factors

economic trends

government activities and legislative changes

industry trends

supplier data

Task C

How statistical and qualitative analysis techniques are used in a report to explain the following:

Current business performance

Competitor performance

Potential threats and opportunities

Task D

Describe how you can use and apply qualitative and forecasting techniques to identify:

Success of marketing activities

Over and under-performing products and services

Existing and emerging market needs

Task E

Outline the legislative and regulatory context as it applies to marketing.