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ASOS is online fashion. 1. Apply the SOSTAC model to ASOS and highlight why it has become such a successful online fashion brand 2. Describe

ASOS is online fashion.

1. Apply the SOSTAC model to ASOS and highlight why it has become such a successful online fashion brand

2. Describe how ASOS uses elements of the marketing mix as part of its digital strategy

3. Discuss how ASOS has used digital to develop its differentiated market position

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