Question
Assess any FIVE (5) macro-environment forces that may affect the PROTON, a Malaysia brand car company's performance based on current market environment. Justify your answer
Assess any FIVE (5) macro-environment forces that may affect the PROTON, a Malaysia brand car company's performance based on current market environment. Justify your answer with appropriate examples.
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
