Assess the advertisements of PepsiCo brand to identify the following: 1. What factors of perception the brand Is implying to break clutter and gain attention? 2. What type of learning theory is the brand using and how is it promoting memory retrieval with respect to the brand? 3. How is the brand motivating the customer? (use theories to strengthen your answer) 4. Describe the brands personality using the brand personality theory. 5. Describe the message appeal being used in the advertisement and How? Marking Criteria: Understanding of concepts How well student have reflected advertisement for the desired purpose