Assess the companies listed in the case study's competitive business strategies and evaluate the

different competitive business strategies that are currently being used by the companies. Your response

should include pertinent data and examples.

$(30$ Marks$)$

Do you believe that the companies' present competitive business strategy is appropriate for the

company? If so$,$ explain why with examples, and if not, suggest an alternative approach. To support your

position, you need to cite a variety of sources.

$(35$ Marks$)$

Explore whether the companies mentioned in the case study are pursuing a blue ocean or a red oceans

strategy in relation to their market rivalry. Your response should include the appropriate details and

examples.$|$

$(20$ Marks$)$