Assess the external environment for Coca-Cola.

Based on your assessment and the organizations strengths and weaknesses below you identified, evaluate opportunities for that organization to add economic, social, and environmental value.

Strengths:

Brand Recognition-Coca-Cola is one of the most recognizable brands in the world. Its reputation has been ingrained in many cultures. Brand recognition creates customer loyalty and opens doors for collaborations and partnerships.

Marketing and Advertising Brillance-Coca-Cola is well known for creating an impactful advertisement that connects with its consumers on an emotional level. Effective marketing is vital to entrepreneurial strength and value creation.

Innovation and Diversification-Coca-Cola is constantly introducing new products and flavors to its consumers. Diversifying its brand keeps them relevant and provides them with the ability to tap into new markets and demographics showcasing its entrepreneurial mindset.

Recommend an opportunity that best capitalizes on the organizations valuable, rare, and hard-to-imitate resources; is least impacted by the organizations weaknesses; and will take best advantage of the external environment.

Create a Microsoft PowerPoint presentation to present your assessment, evaluation, and recommendation. Include the following sections in your presentation:

• A cover slide (slide 1)
• An agenda (slide 2)
• A description of the organization (1 slide with speakers notes). (Slide 3)
• A summary of the strengths and weaknesses of the organization (2 slides (4&5) with detailed speakers notes)
• Key aspects of your assessment of the external environment that present opportunities for adding value, such as trends, unmet needs, unsolved problems, under-served consumer groups, etc. (2 slides (6&7) with detailed speakers notes)
• An evaluation of opportunities to add economic value (1 slide (8) with speakers detailed notes)
• An evaluation of opportunities to add social value (1 (9) slide with speakers detailed notes)
• An evaluation of opportunities to add environmental value (1 (10) slide with detailed speakers notes).
• A recommended opportunity to pursue first, with a rationale that shows how the opportunity capitalizes on the organizations valuable, rare, and hard-to-imitate resources; is not much impacted by the organizations weaknesses; and takes advantage of the external environment (1 slide (11), with speakers notes)
• A conclusion (slide 12)
• References (slide 13+)