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Assess the obstacles a firm may face in analysing large amounts of customer data. Group of answer choices Customer analytics technology is becoming more expensive
Assess the obstacles a firm may face in analysing large amounts of customer data. Group of answer choices Customer analytics technology is becoming more expensive and more difficult to use. The marketing team will be inspired to design more campaigns but there is insufficient budget. There is no systematic process for analysing customer data. Some of the customer data may be old data or inconsistent data that require "cleaning
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