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Assess the three programs lunch, afternoon, and evening dayparts on the evaluation criteria you developed for Q3 and recommend which program(s) Starbucks should pursue.
Assess the three programs lunch, afternoon, and evening dayparts on the evaluation criteria you developed for Q3 and recommend which program(s) Starbucks should pursue.
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Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
