Assessing and understanding the internal and external environment of a company is very critical to understanding the current state. The objective of SWOT and Benchmarking techniques are to evaluate the enterprises performance and ensure that the company is operating efficiently. Often the results of a benchmarking study and/or a SWOT analysis will initiate change within the organization. Your task is to read the case study: Bon Star hotel and casino and provide a thorough assessment of the enterprises operations. Assignmnent 1 Template Benchmarking & Market Analysis Analysis/Response Comments (Elaborate) Market Size In Naimistan Industry Concentration High, Medium, Low What makes it _______. Market Saturation High, Medium, Low What makes it _______. Product Life Cycle Stage Intro, Growth, Mature, Decline What makes it _______. Level of Competition High, Medium, Low; Why, How, What makes it a_______. Demand Drivers Customers/Clients/Seasonal Supply Drivers Do other hotels exist creating competition? Power of Suppliers High, Medium, Low Power of Buyers High, Medium, Low Economies of Scale Yes, No, Not sure? Please provide opinion SWOT Analysis Please let a minimum of 3 Strengths a. b. c. What makes it a strength? Weaknesses a. b. c What makes it a weakness? Opportunities a. b. c. What makes it an opportunity? Threats a. b. c. What makes it a threat? Recommendations Given your analysis what changes do you plan to implement to improve the operational performance of the hotel?