Assessing Drivers of Business Growth

9-At which stage of the firm lifecycle would a company most likely have high business risk, low financial risk, and generate neutral net cash flow?

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A-Maturity

B-Decline

C-Growth

D-Launch

10-Read the following passage and determine which value proposition the business has for creating solid relationship with its customers.

Innovation Co. is an international smartphone manufacturer which currently holds more than 15% of global smartphone market share. One of the superior product features it offers (seamless integration with any smart devices including televisions, smart home electronics, and home assistance) is the selling point of the companys latest smartphone series, creating a huge competitive advantage over its competitors. This premium feature also allows Innovation Co. to charge an above-average price while maintaining a loyal customer base.

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A-Total customer solutions

B-Best product

C-System lock-in

11-Which of the following strategies describes a companys attempt to enter into new markets with its existing products?

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A-Diversification

B-Market development

C-Market penetration

D-Product development

12-Which of the following strategies describes a companys attempt to enter into new markets with new products?

A-Diversification

B-Market development

C-Market penetration

D-Product development