Assessing how well a companys strategy is presently working involves evaluating the strategy from a qualitative standpoint and a quantitative standpoint. The stronger a companys current overall performance, the less likely the need for radical strategy changes. The weaker a companys performance, the more its current strategy must be questioned. The goal of this activity is for you to understand how well a companys strategy is working based on its financial results. Before completing this activity, be sure to review Chapter 4, Evaluating a Companys Resources, Capabilities, and Competitiveness, as well as the Appendix, Key Ratios: How to Calculate Them and What They Mean, which provides a compilation of the financial ratios most used to evaluate a companys financial performance and balance sheet strength. You will also need the Urban Outfitters financial statements presented below.

Source: Urban Outfitters, Inc, 2019 10-K. Consolidated Balance Sheets for Urban Outfitters, Inc., 2018-2019 Consolidated Income Statements for Urban Outfitters, Inc., 2018-2019 (in thousands, except per share data) Source: Urban Outfitters, Inc., 2019. 1a. Calculate the following ratios for Urban... Calculate the following ratios for Urban Outfitters for both 2018 and 2019. Be sure to report items (a) through (e) in percentages (i.e., multiply your result 100 ). a. Gross profit margin b. Operating profit margin c. Net profit margin d. Return on stockholders' equity e. Return on assets f. Debt-to-equity ratio g. Days of inventory h. Inventory turnover ratio i. Average collection period (Round your answer to 1 decimal place.) (Round your answer to 1 decimal place.) Source: Urban Outfitters, Inc, 2019 10-K. Consolidated Balance Sheets for Urban Outfitters, Inc., 2018-2019 Consolidated Income Statements for Urban Outfitters, Inc., 2018-2019 (in thousands, except per share data) Source: Urban Outfitters, Inc., 2019. 1a. Calculate the following ratios for Urban... Calculate the following ratios for Urban Outfitters for both 2018 and 2019. Be sure to report items (a) through (e) in percentages (i.e., multiply your result 100 ). a. Gross profit margin b. Operating profit margin c. Net profit margin d. Return on stockholders' equity e. Return on assets f. Debt-to-equity ratio g. Days of inventory h. Inventory turnover ratio i. Average collection period (Round your answer to 1 decimal place.) (Round your answer to 1 decimal place.)