Assessment 1 A small or medium sized business organisation (promoting the business) Relating to a hospitality or tourism business of your choice (as approved by your assessor), you are to develop a marketing strategy and plan for one of the following an existing product or service a small or medium sized business organisation (promoting the business) nj An existing product or service: The product / service that I will be focusing on in this marketing plan is as follows PART A | Research Internal Research PART A | Research External Research (Zomato / urban spoon) external business environment (what is happening in the market) Identify and consider external influences including: Competition in terms of: PART B Market Strategies PART C | Marketing Implementation Plan You have now completed the research and identified your marketing strategy. Now it is time to develop the marketing plan. Be sure to consider the following in assessment 2. Refer to Marketing plan template