Assessment 1 - Execute an advertising campaign - report

For this subject, you will execute 2 advertising campaigns� Assessment 1 will focus on an advertising campaign for a business of your choice� Assessment 2 will require you to execute an advertising campaign for a case study�

For this assessment, Assessment 1, you will be required to choose an Australian based organisation� You will prepare, plan and monitor the execution of an advertising campaign� Please complete the following tasks�

Task 1 - Prepare an advertising Campaign

Question 1:

Complete the following advertising brief for your advertising campaign idea�

Advertising Brief

Client name (Organization you chose) Description of client's business activity Advertising Campaign general purpose Timeframe

Budget

Principles of advertising to be used in your campaign

The target audience of the campaign
Online presence to be used in the campaign Pricing strategy
Campaign message
Message carrier
Tone of message
Media Types
Call to Action

Production processes to be used in your campaign

Describe printed materials to be used in your campaign

Describe video production processes (editing, distributing, reviewing, approving etc.) to be used in social media or television�

External factors to be considered in your campaign

Market factors to take into account

Main stakeholders to the campaign

Legal and ethical requirements, code of practice and national standards relating to executing your advertising campaign

 

Question 2:

Please provide additional information about these considerations for your advertising campaign idea�

a�  What media pricing policies would you consider? For example concessions, incentives, discounts,

guarantees, etc� Explain your answer�

b�  List at least 2 possible options of external service providers that you would consider contracting

for this advertising campaign� Explain why you would consider hiring them�

c�  Explain at least one possible risk that you could face in your campaign and provide at least 2

contingency plans to overcome them�

d�  Identify and explain at least 2 organisational policies and procedures that will be taken into

consideration in the execution of your advertising campaign�

Question 3:

Based on your advertising brief from Q1, identify the different task requirements and come up with an action plan� Follow this template to complete this task (Customize the table as needed)�

TASK REQUIREMENTS AND ACTION PLAN

Task

Expected Timing

Budget

Staff required

Other required resources

Related legal requirements

Related organisational policies and procedures

Related ethical requirements to consider

Question 4:

Produce an example of the advertisement that you would use for this advertising campaign� Use any relevant graphic design software or application, social media post manager, video editing software or app etc�

Question 5:

You have realised that you will need to outsource your media production�

a�  Research at least 2 media agencies that could provide this service for your campaign�

b�  Write a formal email where you negotiate a media contract to offer to these potential media

agencies� Explain the budget, the timing and the expectations� Follow this template:

From:

 To:

 Subject:

 

Task 2 - Implement an advertising campaign

Question 1:

In the stage of implementation your next task is to communicate to your relevant stakeholders�

a�  Identify at least 2 key stakeholders to your advertising campaign�

b�  Write a formal email to communicate with them where you clearly state their role and the task

requirements� Follow this template�

From: 

To: 

Subject:

 

Question 2:

Identify at least 2 key team members and develop a training program to support them to fulfil the implementation of your advertising campaign� Follow this template�

 

Team member

Role in the campaign

Skills and knowledge required for their task

Training required

Timing

The expected outcome from training

Task 3 - Monitor and advertising campaign

Question 1:

In tIt has been 45 days since the implementation of your campaign and according to your plan, you must monitor and review performance�

Your team has provided the following report� This report provides the results for 45 days providing the number of ad impressions (how many times the ad was shown), the total of customers reached (how many customers viewed the ad), the total of customers converted (how many customers bought your product after viewing the ad) and also the number of refunds (how many customers who bought the product returned for lack of satisfaction)�