Assessment # 1 - Organizational Marketing Activity Analysis.

You are required to select 3 active players in an industry. Analyze all the marketing activities of every player and examine the effectiveness of each. For the marketing activities chosen for every player, you need to indicate, whether in your assessment, the activity is effective. If yes, then why and if no, then what are your suggestions for improvements.

You are required to submit a PowerPoint presentation (PPT) for this assignment. Your PPT should be such that if used in a presentation, it captures audience attention and clearly gets your intended message across.

You are also required to submit explanatory notes on each slide. The notes could either be at the bottom of each slide or you may attach a separate word document with your slides.

Marking rubric

#	Activity	Possible Marks
1	Selection of an Industry with 3 active players and brief description of each player	3
2	Identification of Marketing activity for each player Minimum 3 activities per player	9
3	Examination of 2 important activities per player from the above 3	6
4	Justification of yes or suggestions for improvements	5
5
6

My industry is retail supermarket and these are the following 3 active players Walmart, Costco and Northern & NorthMart.

Explain answers in details as much as possible and follow the questions in the marking rubric.

Course: Marketing & Sales Management