Question
The Miyazaki Balderdash Company has two brands (A & B). Price and cost data for each are presented below. AB Unit price$3.65$4.15 Unit variable cost$2.15$2.05
The Miyazaki Balderdash Company has two brands ("A" & "B"). Price and cost data for each are presented below.
"A""B"
Unit price$3.65$4.15
Unit variable cost$2.15$2.05
Unit volume/year775,000 units1,250,000 units
Annual Promotional expense$625,000$675,000
a)Calculate the unit contribution and contribution margin for each brand at the unit level. (8 POINTS)
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Foundations of Marketing
Authors: William M. Pride, O. C. Ferrell
3rd Edition
618973370, 547154569, 9780618973378, 978-0547154565
