Assessment 1: Task 1 Formulate international marketing objectives (total 40 marks) a. Develop a list of potential marketing opportunities and objectives for SAMEX in Japan. (10 marks) b. What would be the measurable marketing objectives in the Japanese market that are consistent with the strategic direction of SAMEX? (10 marks) c. Explain how your company will formulate strategic objectives and related key performance through their product and service in Japan. (10 marks) d. Describe the risk management processes and structures to ensure marketing objectives are met in accordance with overall SAMEX requirements. (10 marks)

Assesment 1

International Marketing Program- APC Colllege