ASSESSMENT 2: INDIVIDUAL REFLECTION (15%)

Instructions

1. As a reviewer you will individually review ANOTHERgroup's presentation of their project.FilloutthishardcopytemplateduringtheirpresentationandQ&Asession. (The Review team will be expected to lead the Question andAnswer).
2. This individual review will be COLLATED into a team review.(All individuals will discuss, review and synthesise their individual reviews and as a team you will then combine these to complete= oneteam reviewdocument.)
3. Youwill EMAILyour collated team review to both the team you reviewed and to your facilitator prior to the end of Session 3.
4. Youwill reflect on the feedback provided by the Teamon TeamReview. Use the marking matrix to guide what you need to address in your reflection. This is an individual piece ofassessment.

Team-on-Team Review Template

Use this template to make notes during the presentation. It is designed to capture your views on the content included in the presentation.

Project Content

What is the specific nature of this project?

Name	Feedback
Aayushi	Fantome Kitchens: It is selling food through delivery apps from a ghost kitchen in a specific suburb called Silverwater.
Adhiraj	The nature of the business is to cut down the operational cost, open up a virtual kitchen that needs to be operated through online.
Ari	Selling quality food at affordable prices from a ghost kitchen residing in a specific suburb of Silverwater.
Ashila	The business focuses on selling quality food at an affordable price in the Silverwater area.
Katherine	Fantome Kitchens Quality food and affordable prices is a very good idea. Virtual Kitchen that operates online only from a single kitchen with multiple fronts. Based in Sydney - Silverwater area.
Niru	This project is a food business industry which operates online with a delivery system having a variety of cuisines

	targeting the residential people of Silverwater and the surrounding.

How and why has the project been initiated?

Name	Feedback
Aayushi	The main reason for the project is to provide affordable food through delivery apps such as uber to save up on costs as a traditional restaurant offering dine in services through adoption of trends in the dynamic market.
Adhiraj	It has been initiated to provide quality food at better prices even though the overhead prices have gone up.
Ari	With the roaring prices of basically everything, they decided to try to provide good quality food delivered to your doorsteps with a lower price range.
Ashila	Project is initiated with the intention to provide affordable food, however chooses a costly way to get the ingredients.
Katherine	The project wants to provide quality food and service at affordable prices. The project will be initiated with serving up multiple brands, digital platforms and demand in trend, maximizing return.
Niru	affordable food meet the customers demand varieties of cuisines quality food delivery system

What is the project trying to achieve?

Name	Feedback
Aayushi	They want to provide affordable food to people through economies of scale through central production instead of a traditional brick and mortar model.
Adhiraj	They want to operate remotely from multiple locations and mainly become an online operating business around silver water and want to create a service based business where they can sell affordable quality food.
Ari	To provide food in Silverwater where there are not a lot of restaurants in the area.
Ashila	The project is aiming to provide affordable food in the Silverwater area. The location was chosen due to its strategic place and lack of take away restaurants.
Katherine	The project want to provide a good service with central production, effective delivery to customers and reduce running cost having a central production.
Niru	food service to the people where there isn't much outlet in that surrounding area with quality food at a cheap price.
Talya

What are the main project objectives? Are they SMART objectives? Why/Why not?

Name	Feedback
Aayushi	- The financial objective doesn't

	seem achievable as the customer base is limited to lead to breakeven and also profit within the second year. The use of capital of 2% of marketing, as to how the allocation is spent? The objective does not seemSMART The use of customer feedback tomodify meals, how often? How will the feedback be received? Through survey? Need more clarification as to how? Not fully SMART objective The explanation of location seems convenient but no explanation as to which hall torent or the price range?
Adhiraj	Some of their objectives are: they want to get break even pointby 1st semester of 2nd year also reach 20% profit margin make a steady profit by 3rd year create a social media account for advertising they have decidedto use 2% of the capital they are going to be analysing data to optimise the brand andthe menu they are also planning to renthalls in sydney
Ari	Quality food at better prices meaning they have to start priceslow and affordable for everyone but to break even in the first year with low prices would be hard? Ghost kitchen where kitchen is not accessible for anyone how to ensure that this kitchen is probably safe and taken care without people seeing? Residing is Silverwater, is the restaurant going to make it during that year? Is the area theright target market for ghost kitchen or just a restaurant in general
Ashila	Increase in price is the drive for this project to be done, however, the concept of "ghost kitchen"

	may pose a health risk to the customer as customers may prefer transparency into who is making the food and what is in the food. Use ratings as a method of proofing the legitimacy of thequality of the restaurant. The secrecy of the restaurant is shown by only inviting members of the community oncampaigns. Does not provide enough research on the location of thebusiness, shown by "rent any hall". Does not take into account the food preference of it's customer(eg. vegetarian, vegan, halal food. Judges food preferences based on the area that they market theirfood (Silverwater).
Katherine	Fantome Kitchens is a good project with the purpose of quality food at affordable prices. Sanitation programs need to be considered when you have a project to sell food. Public liability - Food poisoning. Nsw Food authority work linked with local councils to ensure the customer is safe. Creating marketing by social media is a great idea because it reduces the cost for the business marketing area but using 2% in marketing just starting a business is not sufficient in my financial analyst point of view.
Niru	"2% of capital will be used for marketing" is a good point in the marketing objectives. Renting a hall in Sydney is also a good point to startup with the outlet for the future.

	whereas financial objectives are not relevant. I think it could work more specifically than spread everywhere so that budget also could be managed well to increase the profit sooner than in the 3rd year.
Talya

I would like to request the Individual Reflection for BPD3100 Assessments 2

references would be not old then one year.