ASSESSMENT BACKGROUND Purpose: Market development strategies involving going international offer opportunities as well as challenges that need to be overcome especially culture which has been stated as the way we do things here ' Content: Explain the significance of culture in international business including the discussion of l-lofstede's framework for analysing culture Guideline: - Explain national culture. 0 Using selected case study examples examine product decisions that tailed and why they failed because of a lack oi understanding national culture. . Explain Hofstede's cultural dimensions using a sample of4 country comparisons and how these dimensions vary. Evaluation and Due Date: As stated in the course outline, this assignment will carry' 60 marks. Your individual report {term paper) should be in 3000 words (+i-10%)