Assessment Brief

As Primark plots its digital transformation, sales are soaring. In the third quarter to 28 May, sales hit 1.73bn, up 81% on 2021 levels. On a year-to-date basis, sales are up 69% to 5.27bn. Furthermore, sales in the third quarter are 4% higher than the comparable period pre-Covid. Primark is getting closer to ecommerce with the rollout of a click-and-collect service set for later this year, amid a wider ambition to "transform" its digital capability. Rogers (2022) states Primark believes the expansion of the children's offering will be attractive to customers who shop at its average size stores, which only stock a limited range. For these customers, Primark anticipates the options of children's products will broadly double through click-and-collect.

Case Study Link: https://www.marketingweek.com/primark-ecommerce-clickcollect-trial

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From the above assessment, make a Project on PRIMARK as per Below mentioned points

1- Introduction (10%)

2- Main body: (80%)

a) How Primark have embedded and applied the marketing process - use content form the trade journal article to support your discussion;

b) How this reflects current marketing practises;

c) Relate relevant omni channel marketing theories and models to the trade journal article;

d) Provide brief recommendations based on your review and analysis.

3- Conclusion (10%)